Ford revealed their new Atlas full-size pickup concept at the Detroit Auto Show. Some features of the newly revealed 2014 Ford Atlas include hidden cargo ramps that slide out from under the bed floor and a tailgate step that doubles as a cargo cradle.
With its Built Ford Tough look including big wheel arches and the largest grille design ever seen on an F-150, the Atlas is a sure winner. Probably the largest improvement to this new design is the Ecoboost 3.5L V6 engine with a start-stop system that is “truck enhanced”.
The Atlas concept has been described as an exploration of technologies, fuel-efficiency improvement and capacity advancement. This design is an addition to the F-series pickups that Ford hopes will become a part of their line-up. The F-150 line-up have been the best selling pickups in America for the past 36 years.
West Coast Ford Lincoln is excited for the potential release of the 2014 Ford Atlas and the features that Ford continues to bring to the industry. Ford aims to keep its lead in sales this year. The Ford Atlas will take them to the next level
West Coast Ford Lincoln